NEWSLETTER ARTICLE


Moving From Management to Leadership

You passed your audit, received an ISO 9001 certificate and have personally thanked all of the hard-working employees who helped make your implementation a success.

Everything seems to have worked out great! You now qualify as an approved vendor for any customer requiring third-party certification as a condition of doing business. A copy of your certificate hangs proudly in the main lobby, and your systems appear to be operating as intended.

As time passes, however, you begin to discover that your organization is exhibiting unintended results. Indeed, a whole new set of problems may have cropped up, some even more complex and vexing than those that existed before registration.

Productivity has dropped in a few departments. The number of audit findings seems to be increasing, not everyone agrees on how to improve their operations, and a few folks are even resisting further changes as a result.

What is going on?

Your systems are probably exhibiting growing pains on their way to maturity. How successfully they survive this period depends on one critical factor not mentioned in the ISO 9001 standard: leadership.

It is leadership - not management - that ultimately determines how successfully your systems are functioning. Organizational leadership, often given short shrift, is one of the most critical factors contributing to the long-term success of your management systems.

Try to imagine your organizational leader as an orchestra conductor. Conductors set the pacing, intensity and coordination among different musical instruments. Conductors also select the music and arrange the pieces into an overall program. In this context, your ISO management system functions like sheet music for an orchestra.

The musical notations provide guidance for each musician and represent an integrated system to ensure uniform interpretation (time signatures, notes and scales), integration (scoring for different instruments) and thematic consistency.

Much like the sheet music, your ISO management system procedures and policies provide a system of information storage that is interpreted and reconstructed to create a tangible output. Leaders coordinate and guide this interpretation and reconstruction, bringing together what would otherwise be a set of diverse individual elements into a beautiful symphony.

Managers tend to focus on discrete, tangible aspects of day-to-day operations while leaders - in the role of the conductor - direct the flow of energy and information to achieve organizational goals. Leaders set the organizational tempo, communication dynamics, event duration and issue articulation.

While managers tend to be defined organizationally by their designated roles, leaders are defined more by who they are as people and what they do that leads to organizational success.

Leaders create a vision for long-term success, while managers structure and supervise the changes that can make that vision a reality. It is up to the leaders to model the desired tone of the network of personal relationships into a unique organizational culture.


Table 1. The Top Ten Leadership Tasks and Their Effects on the Organization

Leadership Task
Effect on Organization
Provide direction - mission, vision, purpose Creates employee understanding of why they are working for the organization and helps them become motivated to achieve organizational goals
Empower for change Allows bottom-up change from those closest to operations for maximum effectiveness of corrective and preventive actions
Innovate for change Encourages creative solutions to problems as well as development of new market-based products and services
Model and reinforce values Provides foundation for employee fulfillment and excitement
Provide accountability for performance levels Instills sense of personal responsibility for organizational activities
Maintain focus on strategic goals Keeps everyone on track and counters organizational "drift," reinforces policies and sets agenda for systems performance
Address fundamental assumptions that prevent breakthrough improvement Deepens the learning about business process management and integrates key processes with organizational strategies
Model commitment to systems goals Serves as example for performance excellence
Provide strategy for systems development Delivers a general set of actions for improvement and sets the context within which personnel perform their jobs
Create atmosphere for learning and growth Encourage employee self-development and sense of ownership

Leadership, as an organizational characteristic, is critical for long-term organizational success. W. Edwards Deming stressed the institution of leadership, as he felt that it should replace numerical goals and production quotas, and it should be used to establish cooperative relationships so that "the aim of supervision is to help people do a better job." Leadership, according to Deming, could also be used to drive out fear and substitute for slogans - instead, leaders create the environment for learning, pride of workmanship and continual improvement. We need only look at the remarkable transformation of Japanese industry over the past few decades to hear the ring of truth in Deming's words.

The critical leadership tasks are shown in Table 1. We can easily see the impact effective leadership has upon management system growth and development. Leadership, however, is not without its demands, not the least of which is an advanced skill set. Experienced leaders know that, while skills can be learned, it is in their application that one practices the art of leadership.

 

Author: Anton G. Camarota; Quality Systems Update (www.qsuonline.com) , July 2003

 

Last Updated: 05/29/2007


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